Friends of Jerry Can Spirits
Good rum doesn't happen in isolation. These are the people who help make Jerry Can Spirits what it is. Distilleries, suppliers, collaborators. Each one chosen carefully.
Why Partnerships Matter
We're a small team. We rely on good partners to make this work. From our distilling partner to Harlequin who sort our packaging, every partner contributes something we couldn't do alone.
If you're a supplier, distillery, or business that shares how we think, get in touch.
Featured Partners
Croxsons
Crayford, United Kingdom
Glass Bottles & Packaging
Founded in 1872, Croxsons is one of Britain's longest-established glass packaging specialists. Five generations of the same family have built it into a trusted supplier to spirits, food, and drinks producers across the UK. Every bottle of Expedition Spiced Rum starts here. Heritage that matches the standards we hold ourselves to.
Harlequin Print Group
Pontyclun, South Wales
Retail Packaging & Print
Established in 1997, Harlequin Print Group has grown to become a leading producer of high quality retail cartons. Our packaging partner provides market-leading material across retail packaging, digital print, signage and graphic design, ensuring our products are presented with the quality they deserve.
Label Apeel Limited
Thurmaston, Leicester, United Kingdom
Label Manufacturing
Our label manufacturer, based in Thurmaston, Leicester. Label Apeel produce labels across a wide range of industries, working with brands that hold their packaging to an exacting standard. They produce the labels on every bottle of Expedition Spiced Rum. The label is the first thing a customer sees. It has to be right.
The Engraved Gift Workshop
Chatburn, Lancashire
Barware, Glassware & Engraving
Our barware partner, crafting the premium glasses and accessories that complement our spirits. Established in 2005 with a passion for natural products and personalisation, they create unique, elegant products that recipients truly want to use. Based in Lancashire, they source only the highest standard glassware and materials, bringing expertise in engraving and customisation. 'Etching Memories Into Exceptional Products'.
British Distillers Alliance
United Kingdom
UK Distillers Trade Body
The British Distillers Alliance is the trade body representing distillers across the United Kingdom, from established producers to independent craft operations. Membership signals commitment to industry standards, regulatory practice, and the wider distilling community. We're members because the craft is stronger when its makers speak together.
Ecologi
Edinburgh, United Kingdom
Carbon Offsetting & Reforestation
Ecologi is a verified climate action platform. Every Jerry Can Spirits order automatically plants a tree and removes 1kg of CO₂. All impact is tracked, publicly auditable, and visible on our Ecologi profile.
Fever-Tree
London, United Kingdom
Premium Mixers & Tonics
The world's leading premium mixer brand, partnering with Jerry Can Spirits to create the perfect serve. Founded in 2004 with a mission to provide the best-tasting, naturally-sourced mixers, Fever-Tree sources the finest ingredients from around the world. From their iconic Indian Tonic Water to their expanding range of premium mixers, Fever-Tree shares our commitment to quality and craftsmanship, ensuring every cocktail reaches its full potential.
Community & Grassroots
Beyond our trade partnerships, we back the people and organisations that matter to us. As a veteran-owned business, community isn't a marketing angle. It's just what we do.
Combat Stress
United Kingdom
Our Charity Partner
5% of our profits go to Combat Stress, a registered charity in England and Wales (206002) and Scotland (SC038828). Combat Stress describes itself as "the UK's leading charity for veterans' mental health".
Worcester RFC Mixed Ability
Worcester, United Kingdom
Mixed Ability Rugby
We sponsor Man of the Match for Worcester RFC's Mixed Ability Men's team for the 2025/26 season. Mixed Ability rugby breaks down barriers, welcoming players of all abilities to train and play together. It's grassroots sport at its best: inclusive, community-driven, and built on the idea that everyone deserves a place on the pitch. We've also supported Danny Hughes, our Armed Forces Champion and a friend of the company, on the team's tour of Belgium.
Trust A Veteran®
United Kingdom
Veteran Business Directory
Trust A Veteran® is a directory connecting people with high quality, reliable businesses owned and run by Armed Forces veterans. The values at the heart of the directory — loyalty, integrity, discipline, courage, selfless commitment, respect — are the same ones that shaped everyone listed in it. We're a member because it means something.
Pat Smith Comedy
Essex, United Kingdom
Stand-up Comedy & Content Creation
Pat Smith is an Essex-born ex-soldier and award-winning stand-up comedian. He has won Leicester Comedy Festival's Laughter Craft Gong, Frog and Bucket's Beat The Frog, and the inaugural Colchester Comedian of the Year. His comedy draws on military life, family, and everyday observation. Online, his skits have reached millions across YouTube and TikTok. He supported Jim Davidson on tour and has a 30-minute special on Ustreme TV. In 2026 he is running the London Marathon for Tom Harrison House, a specialist addiction recovery centre. The military connection is real. So is the work.
Brand Ambassadors
Ambassadors take Jerry Can Spirits with them and speak about it in their own words. More will follow.
TMS Creations
United Kingdom
Workshop Pens, Apparel & Man Bar Builds
TMS Creations is a veteran-owned workshop building custom pens, hard-wearing apparel, and man bar builds that earn their place in your everyday kit. Bob Lovell of TMS Creations is our first brand ambassador, taking Jerry Can Spirits with him and speaking about it in his own words.
Website
Become a Friend of Jerry Can Spirits
We work with businesses and people who build things properly. Distilleries, suppliers, content creators. If what you do aligns with how we think, we're interested.
Community Growth
We bring an audience that already cares about quality. That's useful for the right partners.
Shared Success
A small community. Better when we support each other.
Quality Recognition
Good work deserves to be seen. We use our platform to spotlight partners we believe in.
Partnership Questions
Common questions about working with us
How can I become a Jerry Can Spirits partner?
Get in touch via our contact page or email partnerships@jerrycanspirits.co.uk. Our approach to partnerships is shaped by the founders' military service and values, ensuring we work with those who share our dedication and integrity. We're interested in working with distilleries, suppliers, and businesses that share our commitment to quality. We'll have a chat about what we're both looking for and see if there's a fit.
What kind of partners is Jerry Can Spirits looking for?
We work with a range of partners – from distilleries who help with production to packaging suppliers, barware manufacturers, and premium mixer brands. We're always interested in hearing from businesses that share our values: quality over shortcuts, and honest straight-talking over corporate waffle.
Does Jerry Can Spirits support veteran-owned businesses?
Being veteran-owned ourselves, we're naturally keen to support other veteran businesses where we can. We also value and support reservists as part of our commitment to the armed forces community. If you're a veteran running a business that might complement what we do, we'd particularly like to hear from you.
Can I stock Jerry Can Spirits products in my shop or bar?
We're always interested in talking to retailers, bars, and restaurants about stocking our products. Contact us at partnerships@jerrycanspirits.co.uk with details about your venue and what you're looking for. We're happy to discuss wholesale arrangements and support for your venue.
More Questions?
Learn more about Jerry Can Spirits, our products, and how we work in our general FAQ section