Giving Back
Where the 5% Goes
Five percent of profits from every bottle sold goes to armed forces charities. This page is the record.
The Pledge
From the first bottle sold, five percent of profits is committed to armed forces charities. Not a one-off donation. Not a marketing claim. A standing commitment, built into how we run the company.
We launched in April 2026. We have not yet reached a profit position from which to donate. When we do, it will appear here.
The full commitment is set out on our Armed Forces Covenant page.
We are reviewing armed forces charities to partner with. We will announce our chosen partners ahead of our first donation.