The Squad
Meet the Team
We both served in the Royal Signals before deciding to have a crack at building a spirits company. Read more about how we got here.
Dan Freeman
Founder & Director
Royal Signals, 2012-2024
Corporal · Operations & Product Development
"Passion and craft over corporate conformity."
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Rhys Williams
Co-Founder & Operations
Royal Signals, 2011-2016
Installation Technician · Business Strategy
"That passion has now become a business."
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What We're About
We reckon there's room for smaller brands that actually care about what they make. We're not trying to compete with the big corporations – we're just trying to make spirits we're proud of and build something real along the way. Check out our Expedition Spiced Rum to see what we've been working on.