Joshua Sisson
Quick Facts
Role
Head of Sales
Why Jerry Can Spirits Matters to Me
For me, Jerry Can Spirits is about much more than selling a bottle of rum. I believe in what we’re building, the people behind it, and what the brand stands for.
I came into Jerry Can Spirits because I saw the potential to build something genuinely different. We’re not trying to imitate the biggest names on the shelf. We’re building our own identity, backed by hard work, personality and a product that I’m genuinely proud to put in front of people.
What really convinced me was the rum itself. Expedition Spiced Rum has to stand on its own. You can have great branding, a good story and strong marketing, but if what’s inside the bottle doesn’t deliver, none of that matters. I believe ours does.
My role is about getting that bottle into people’s hands: building relationships with pubs, bars, retailers and customers, getting people to actually taste it, and turning Jerry Can Spirits from a small independent name into a brand people recognise and ask for.
I’m proud to represent a company that has been built from the ground up. There’s something exciting about being there at the beginning, knowing that every new stockist, every tasting and every person who recommends our rum is another step forward.
“I believe in Jerry Can Spirits because I believe in the product. You can build the best brand in the world, but the liquid still has to deliver. Ours does. My job now is to get it into people’s hands and give them the chance to discover that for themselves.”