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Jerry Can Spirits®

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Co-Founder & Director

Rhys Williams

Royal Signals Veteran · Formula One · Live Events

Rhys Williams - Co-Founder & Director of Jerry Can Spirits

Quick Facts

Role

Co-Founder & Director

Service

Royal Signals

2011 - 2016 (5 years)

Trade

Installation Technician

Favourite Spirit

Spiced Rum

Signature Cocktail

Mojito

Military Service

I began my career in the British Army, serving with the Royal Signals as an Installation Technician from 2011 to 2016. During that time, I developed a deep understanding of critical communications, infrastructure deployment, and working under pressure in demanding environments.

"That passion has now become a business."

Rhys Williams
The story

Behind Rhys

Life After the Army

After leaving, I transitioned into motorsport, working in onboard communications for Formula One. This role took me around the world, operating at the sharp end of high-performance, time-critical telecommunications where failure simply isn't an option.

Today, I manage telecommunications at large-scale live events, including festivals and major sporting occasions, overseeing complex temporary networks that keep events connected, safe, and operational.

A Passion for Making Alcohol

Alongside my technical career, I've always had a passion for making alcohol. What started as home-brewed beer and cider as a teenager evolved into a long-standing love for spiced rum, its history, flavour, and character.

That passion has now become a business.

Jerry Can Spirits

I'm the co-founder of Jerry Can Spirits, combining engineering discipline, creativity, and a rebellious streak to build bold, distinctive rum with real character.

First Pour

The book that comes before the bottle.

First Pour is our short companion to Expedition Spiced Rum. How it is built, how to drink it, and the first serves to try. Yours free, with 10% off your first order.