Trade

For Venues That Hold Themselves to a Higher Standard

Expedition Spiced Rum is a British craft rum built on real ingredients and no shortcuts. This page is for bars, restaurants, and hotels who want to know what stocking it looks like in practice.

Why it works behind the bar

A story worth telling

Veteran-founded. British. No artificial flavourings, no shortcuts, no hidden investors. Customers ask questions about what they are drinking. This is a conversation your staff can have.

Built for mixing and sipping

Vanilla, cinnamon, allspice, orange peel, ginger, cassia, agave, bourbon oak. Complex enough to stand alone. Structured enough to anchor a cocktail menu. 40% ABV. IWSC 2026: Bronze for the rum, Silver for the serve with Franklin and Sons cola. Judged, not claimed.

5% to military charities

Every bottle sold contributes to veterans' causes. Something your customers can feel good about ordering, and something worth putting on a menu card.

What you are working with

Here is the honest maths. Not a sales case. Just the numbers.

Bottle size

700ml

40% ABV

Serves per bottle

~28

at 25ml standard measure

Serves per case

~168

6 bottles per case

Spirit revenue per case

£840–£1,344

at £5–£8 per 25ml serve

Spirit revenue only — based on a straight 25ml serve at realistic UK bar pricing. Many venues build Expedition Spiced Rum into cocktails, which typically command higher serve prices. We have not factored in recipe costs for mixers, juice, or garnish, as those are yours to manage.

What works well for both sides

We do not send bottles out to sit on a back shelf. When it works, it works because both sides are invested in it.

What we have found helps: listing Expedition Spiced Rum by name on your menu, building one serve around it, and letting us know honestly how it lands. We are not looking for a checklist. We are looking for venues that back what they stock.

We are happy to help with serve suggestions, menu wording, or a visit from the founders if you are local. The people who built this are reachable. That is not something you get from a distributor.

Pour IQ, menu and cost engineering for independent venues, is built by our founders: pour-iq.co.uk

Stock Expedition Spiced Rum

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Fill in the form and we will come back to you within two working days. No pressure, no sales call. Just a straightforward conversation about whether this is a good fit.