Rum
Rum is a spirit made by fermenting and distilling sugar cane products: molasses, cane syrup or fresh cane juice. In Great Britain it must be at least 37.5% ABV, may not be flavoured, and may take caramel only to adjust its colour; most bottles sit at 40%. Its styles, white, gold, aged, dark and overproof, differ by cask time and strength rather than by base.
Quick Facts
Sealed, upright, cool and dark. No fridge needed.
None of the 14 listed allergens.
About Rum
Rum is defined by its raw material and its strength
GB spirit drink law sets out what may be sold as rum. It has to be made only by fermenting and distilling sugar cane products, either molasses and syrup from cane-sugar production or the cane's own juice, and distilled to under 96% so that it still tastes of rum. It must be bottled at 37.5% ABV or more, no other alcohol may be added, it may not be flavoured, and caramel is allowed only to adjust the colour.
That last pair of rules is why a spiced bottle cannot be sold as rum. Spices and flavourings take a product out of the rum category, and the spiced rum page covers how those bottles are labelled.
The styles differ by cask time, still and strength
None of the colour words on a rum label has a legal definition in Great Britain. They are conventions, and the table shows what each usually means.
Rum styles and what the name usually tells you
White
- Usual base
- Molasses
- Cask time
- None, or aged and filtered clear
- Usual strength
- 37.5 to 40%
- Job in a drink
- Sours and highballs
Gold
- Usual base
- Molasses
- Cask time
- About a year or more
- Usual strength
- 40%
- Job in a drink
- Body in the middle of a split base
Aged
- Usual base
- Molasses
- Cask time
- Several years
- Usual strength
- 40 to 46%
- Job in a drink
- Stirred drinks and punches
Dark or black
- Usual base
- Molasses
- Cask time
- Any; colour may be caramel
- Usual strength
- 40%
- Job in a drink
- Weight, floats and punches
Overproof
- Usual base
- Molasses
- Cask time
- Often none
- Usual strength
- 57 to 75.5%
- Job in a drink
- Small measures and floats
Rhum agricole
- Usual base
- Fresh cane juice
- Cask time
- None to many years
- Usual strength
- 40 to 50%
- Job in a drink
- Grassy sours and short drinks
| Style | Usual base | Cask time | Usual strength | Job in a drink |
|---|---|---|---|---|
| White | Molasses | None, or aged and filtered clear | 37.5 to 40% | Sours and highballs |
| Gold | Molasses | About a year or more | 40% | Body in the middle of a split base |
| Aged | Molasses | Several years | 40 to 46% | Stirred drinks and punches |
| Dark or black | Molasses | Any; colour may be caramel | 40% | Weight, floats and punches |
| Overproof | Molasses | Often none | 57 to 75.5% | Small measures and floats |
| Rhum agricole | Fresh cane juice | None to many years | 40 to 50% | Grassy sours and short drinks |
Each style has its own page: white, gold, aged, dark and overproof, with Jamaican, Demerara and rhum agricole for the places whose rums recipes name.
Molasses and cane juice taste different before any cask
Molasses, the dark syrup that remains after sugar is crystallised out of boiled cane juice, is the base of most rum, and it brings caramel and dried fruit. Fresh juice must be fermented almost as soon as the cane is cut, and gives a green, grassy spirit: rhum agricole on Martinique and its neighbours and cachaça in Brazil, which Brazilian law defines as a drink of its own.
With only cola beside it, the style decides the drink
Our Rum and Coke pours 50ml over ice and tops it with 150ml cola; it is the one recipe that leaves the style open. White makes it light and sharp; gold or aged rum sits well with the caramel in cola; a dark rum makes it heavier and sweeter. Pick the bottle for the drink you want rather than reaching for the darkest one.
Using Rum
Usage
Our Rum and Coke leaves the style open, and the choice of style changes the drink. Most recipes name a style instead, from the light rum of a sour to the heavy rums of a tiki build, so start from the style the recipe asks for.
Pro Tip
When a recipe says only rum, look at what else is in the glass. Lime and sugar want a light rum; bitters and a stirring spoon want an aged one; a long list of juices usually wants two rums, one light and one heavy.
Top Tips
- Buy for the drinks you make most. A light white rum covers sours and highballs; an aged one covers stirred drinks and punches.
- Read the country and the still before the colour. Colour can come from caramel, which the law allows for exactly that purpose.
- Check the strength on the label. Standard rum sits at 37.5 to 40%, and a recipe written for one will run hot at 57% or more.
- Store it with the cap tight, standing up, away from sunlight. Rum does not spoil, though its aroma fades over the years once a bottle is mostly air.
More to explore
Common Questions
What is rum made from?
Is rum a spirit?
What percentage does rum have to be?
Where does rum come from?
What is the difference between rum and rhum?
What does rum taste like?
Does rum go off once opened?
Made with Rum
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Guide by Jerry Can Spirits · Updated 10 October 2026