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Industry insights7 min read

UK rum festivals: RumFest, the Rum Show and regional events

Britain’s main rum festival is UK RumFest, held in London each October since 2007, by its organiser’s account. The Whisky Exchange runs the Rum Show in London each July, and Manchester has a one-day rum festival in early July. A ticket buys small tasting pours from hundreds of rums, with masterclasses on the side. Dates change each year, so check the organiser before you plan.

J
Jerry Can Spirits

28 July 2026 · Updated 12 October 2026

The guide

Start here.

UK RumFest is the anchor of the British rum calendar

UK RumFest is the fixed point of the British rum year. Ian Burrell, a rum educator who works under the title Global Rum Ambassador, started it in London in 2007. The festival bills itself as the world’s longest running rum festival, and 2026 is its 20th anniversary edition.

UK rum festivals: when they usually run, from each organiser’s site, a Manchester listings site for Manchester’s 2026 date and the Leamington Observer for Stratford

UK RumFest

City
London
Usually when
October; 17 and 18 October in 2026
What it is
The consumer festival Ian Burrell founded in 2007, with more than 400 rums listed for 2026
Organiser’s site
rumfest.co.uk

RumFest Trade and Hospitality Day

City
London
Usually when
The Monday after RumFest
What it is
Trade and press day for buyers and bar staff
Organiser’s site
rumfest.co.uk

The Rum Show

City
London
Usually when
July
What it is
The Whisky Exchange’s rum festival: 300 or more rums, masterclasses and a main stage
Organiser’s site
therumshow.com

Manchester Rum Festival

City
Manchester
Usually when
Early July
What it is
One-day festival run by Dave Marsland, the Drinks Enthusiast
Organiser’s site
manchesterrumfestival.com

Stratford Gin & Rum Festival

City
Stratford-upon-Avon
Usually when
July
What it is
A summer gin and rum festival co-hosted by Shakespeare Distillery
Organiser’s site
shakespearedistillery.com

The 2026 festival runs on Saturday 17 and Sunday 18 October at the conference centre at 47 Lillie Road, Fulham, in west London. The organiser lists more than 400 rums. A trade and hospitality day for buyers, bar staff and press follows on Monday 19 October.

Most pours come with the ticket. The rarest bottles are poured in 1cl tots for Golden Tot tokens, bought on top. Masterclasses come with the higher ticket tiers, while places last.

Rum festivals now run in London, Manchester and beyond

The Whisky Exchange runs the Rum Show in London each July. The 2026 show, on 10 and 11 July, listed more than 300 rums, with masterclasses, cocktails and a main stage.

The Manchester Rum Festival is run by its owner, Dave Marsland, who trades as the Drinks Enthusiast. It is a one-day festival, usually in early July. The 2026 edition, at New Century in the city centre, marked its tenth anniversary.

The Leamington Observer reported that Shakespeare Distillery and Billesley Manor Hotel co-hosted the Stratford Gin and Rum Festival in Stratford-upon-Avon on a Sunday in July 2024. Touring gin and rum festivals also visit towns across England through the summer. They pour fewer rare bottles and suit an easy afternoon of tasting.

A ticket buys small pours, not full drinks

A ticket buys entry to the floor, small tasting pours and usually a programme of talks. Producers, importers and brand ambassadors staff the stands. Ask how a rum was made and you will usually get a straight answer.

Masterclasses are the best value on the day

Masterclasses are seated sessions led by a distiller, blender or educator, built around a flight of rums. They are the easiest way to taste one house’s rums side by side. The best ones sell out early.

A day of tasting needs a plan

Read the exhibitor list before you go and mark the stands you most want to reach. Book any masterclass early. Eat properly beforehand and plan the journey home.

Planning a festival day

A week before

What to do
Read the exhibitor list and book masterclasses
Why
The best classes sell out

Before you arrive

What to do
Eat, and plan the journey home
Why
You will be tasting for hours

First hour

What to do
White and light rums, and the stands you most want
Why
The floor is quiet and your palate is fresh

Middle of the day

What to do
Aged and heavier rums, a masterclass
Why
Strength and sugar tire the palate

Last hour

What to do
Golden Tot pours, then stop
Why
Rare rums deserve a clear head

Start with white and light rums and work towards the heavy and high-strength ones, or your palate will tire early. Use the spittoons and drink water between stands. Note a few words on each rum, because after twenty pours memory fades.

Ask every producer what was added after distillation

Ask whether anything was added after distillation. UK rules set no sweetening limit for rum, EU rules cap it at 20 grams a litre, and neither requires the sugar on the label, so the producer’s answer, and any hesitation, tells you more than the bottle does. The rum label guide sets out what a label must state.

Between festivals, rum lives in bars, clubs and competitions

Between festivals, rum lives in specialist bars, tasting clubs and competitions. Specialist rum bars hold long back bars and run their own tastings. Tasting clubs work through flights their members bring.

Competitions such as the IWSC give drinkers a rough guide to quality. None of them replaces your own palate, and tasting rum with a method helps you judge a pour on its own terms.

The rum a festival pours spans every style. A Daiquiri shows off a white rum, a Mai Tai an aged one, and a Ti’ Punch a rhum agricole.

The dates come from the organisers

RumFest’s 2026 dates, venue, rum count, tokens and trade day are from the UK RumFest site. Ian Burrell’s founding of the festival in 2007 is from the RumFest about page.

The Rum Show details are from The Whisky Exchange’s Rum Show site. The Manchester Rum Festival is run from its own site, and its 2026 date and venue were listed on manchestersfinest.com. Dave Marsland’s role is from the festival’s Rum Ramble page, and the Stratford festival was reported by the Leamington Observer in 2024.

Go further

Before you ask.

Frequently Asked Questions

When is UK RumFest?

Usually in October, in London. By its organiser’s account the 2026 festival runs on 17 and 18 October at 47 Lillie Road, Fulham, with a trade day on 19 October. Check rumfest.co.uk for each year’s dates before you plan.

Who founded UK RumFest?

Ian Burrell, a rum educator known as the Global Rum Ambassador, founded it in 2007 by the festival’s own account, which also calls it the world’s longest running rum festival, and 2026 is its twentieth year in London.

Is there a trade day at RumFest?

Yes. The RumFest Trade and Hospitality Day runs on the Monday after the public weekend, for buyers, bar staff and press rather than general ticket holders.

What is the Rum Show?

The Whisky Exchange’s rum festival in London, usually in July. By the show’s own site the 2026 show, on 10 and 11 July, listed more than 300 rums, with masterclasses, cocktails and a main stage.

Are rum festivals only in London?

No. The Manchester Rum Festival runs in early July, and gin and rum festivals such as Shakespeare Distillery’s in Stratford-upon-Avon run through the summer.

How does tasting work at a rum festival?

You taste small pours, not full drinks. At RumFest the rarest bottles are poured in 1cl tots for Golden Tot tokens bought on top of the ticket.

Do I need to know about rum before going to a festival?

No. The people on the stands expect newcomers, and most festivals run introductory masterclasses. Arrive with questions and a plan for the day.

What should I ask a producer at a rum festival?

How the rum was made, how old it is and what it was aged in, and whether anything was added after distillation. Regulation (EU) No 1169/2011 does not require a spirit to declare sugar, and Regulation (EC) No 110/2008 sets no sweetening limit for rum in the UK.

Sources.

  1. UK RumFest, “UK RumFest”, accessed 12 October 2026.
  2. UK RumFest, “About UK RumFest”, accessed 12 October 2026.
  3. UK RumFest, “The UK RumFest consumer show weekend 2026”, accessed 12 October 2026.
  4. UK RumFest, “UK RumFest Trade and Hospitality Day 2026”, accessed 12 October 2026.
  5. The Whisky Exchange, “Rum Show London 2026”, accessed 12 October 2026.
  6. Manchester Rum Festival, “Manchester Rum Festival”, accessed 12 October 2026.
  7. Manchester Rum Festival, “Rum Ramble”, accessed 12 October 2026.
  8. Manchester’s Finest, “Manchester Rum Festival 2026”, accessed 12 October 2026 (listings site).
  9. Leamington Observer, “Spirits to soar at Stratford Gin and Rum Festival”, accessed 12 October 2026 (local press, 2024).
  10. legislation.gov.uk, “Regulation (EC) No 110/2008, Annex II (as retained in UK law)”, accessed 12 October 2026.
  11. legislation.gov.uk, “Regulation (EU) 2019/787, Annex I, as adopted by the EU”, accessed 12 October 2026 (the EU text as adopted; not part of UK law).
  12. legislation.gov.uk, “Regulation (EU) No 1169/2011, Article 16 (omissions)”, accessed 12 October 2026.

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