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Pimm’s Cup

Novice

A Pimm’s Cup is 50ml of Pimm’s No. 1 and 150ml of cold, clear, fizzy lemonade, built over ice in a highball glass with cucumber, strawberry and orange, and a sprig of mint on top. One part to three. About 1.3 UK units. In Britain, lemonade means the clear, sparkling kind sold in bottles, not the still, cloudy lemon drink an American recipe means by the word. That is what this drink takes. Still lemonade makes a flat, sour cup. Pimm’s No. 1 is a gin-based fruit cup at 25% ABV on Diageo’s UK shop, flavoured to a recipe Diageo calls a secret. Diageo’s The Bar says James Pimm served it as a gin cup at his oyster bars in London in the 1840s, while the Oxford Companion says only the 1912 trademark and that year’s commercial release are confirmed, and that no documentary evidence shows Pimm himself compounded it. One part to three is the ratio Diageo’s The Bar recommends, and in our version the fruit goes in the glass, not on the rim.

BuiltLow-ABVLong DrinkClassic

Glassware: Highball Glass

Garnish: Cucumber ribbons or rounds built into the glass with the ice, Strawberries hulled and halved, dropped in with the ice, Orange slice in the glass with the ice, not perched on the rim and Mint sprig slapped and seated in the top of the glass

Ingredients

Serves
Pimm’s No. 1

50ml

A gin-based fruit cup at 25% ABV on Diageo’s UK shop (LWC lists 22%), red-brown, with orange peel and spice. Diageo calls the recipe a secret.

Lemonade (clear, sparkling)

150ml

British lemonade: clear, fizzy and cold, freshly opened. Not still or cloudy lemonade, which makes a flat, sour drink.

Instructions

1

Fill a highball glass with cubed ice, adding slices of cucumber, halved strawberries and an orange slice as you go.

2

Pour in the Pimm’s No. 1.

3

Top with the lemonade and stir once, gently.

4

Slap a sprig of mint between your palms and seat it in the top of the glass.

Source: the producer's own published serve (Pimm’s (Diageo)). Last checked 10 October 2026.

Expert Tip

Use clear, sparkling British lemonade, opened fresh. Fizz is the only thing in the glass that goes off, and in our experience a bottle that has stood open in the fridge makes a flat cup. Keep to one part Pimm’s to three of lemonade. Longer and it tastes of squash; shorter and the herbal bitterness takes over. Put the fruit in with the ice, not on the rim. Under the surface it scents the drink; piled on top it blocks the pour and leaves the last third a fruit salad.

The story

Behind the Pimm’s Cup

Flavour Profile

HerbalCitrusCucumberGentle

James Pimm’s Oyster Bar

The Oxford Companion says James Pimm married into a Kent fishmongering family and opened his first oyster bar near Old Billingsgate Market in 1823, moving to Lombard Street near the Bank of England by 1825. Diageo’s The Bar puts him serving a gin cup from his oyster bars in the 1840s, as an aid to digesting the oysters.

The Oxford Companion says the No. 1 Cup was joined at first by a Scotch-based No. 2 and a brandy-based No. 3, and that the heirs of the Davies family, who owned the brand, added rum, rye and vodka cups before selling it to the Distillers Company in the 1950s. Diageo bought it in 1997, the Companion adds. Diageo’s The Bar says the second to fifth cups were discontinued in the 1970s and the sixth in 2021.

British Lemonade

In Britain, lemonade is a clear, sparkling soft drink. In the United States the word means a still drink of lemon juice, sugar and water. The Pimm’s Cup is built for the British kind: the fizz lifts the fruit and herbs, and the sweetness meets the bitter orange in the Pimm’s.

Ginger ale is the usual alternative, drier and spicier. A mix of half lemonade and half soda water gives a less sweet cup with the same lift.

What the Fruit Does

Cucumber cools the herbal edge of the Pimm’s and is the oldest pairing in the glass. Orange matches the peel already in the bottle. Strawberry adds scent more than flavour. Mint, slapped to release its oil, sits where every sip passes it.

Keep the pieces large and the list short. A glass packed with fruit slows the pour and soaks up the lemonade.

The Brand’s Serve and Ours

Diageo’s published Pimm’s No. 1 and Lemonade beside ours; Diageo’s column follows the recipe on its The Bar site, and the units are our calculation at Pimm’s 25% on that site

Pimm’s No. 1

Diageo’s serve
50ml
Ours
50ml

Lemonade

Diageo’s serve
150ml
Ours
150ml, clear and sparkling

Glass

Diageo’s serve
Tall glass of ice cubes
Ours
Highball of ice cubes

Fruit

Diageo’s serve
Strawberry, cucumber and orange, added after stirring
Ours
Cucumber, strawberry and orange, layered in with the ice

Garnish

Diageo’s serve
Mint sprig
Ours
Mint sprig, slapped

Jug

Diageo’s serve
Not given on the page we read
Ours
One to three, as for a glass

UK units

Diageo’s serve
About 1.2 a serving, Diageo’s figure
Ours
About 1.3

How to Serve It

Cold at every step: a chilled glass, plenty of ice and lemonade from a fresh bottle. A jug suits a table, with the lemonade added just before pouring. At about 1.3 units a glass it is gentler than most cocktails, but it still counts.

For gin and lemon lengthened with soda, make a Tom Collins; for a wine-based jug, a Sangria.

Make it

Make it at home

The Spirit

Pimm’s No. 1

Pimm’s No. 1 Cup is a gin-based fruit cup flavoured with orange, herbs and spice, and Diageo’s own UK shop, TheBar.com, lists the 70cl bottle at 25% ABV and calls it a gin-based spirit; LWC, a UK wholesaler, lists it at 22%. The Oxford Companion says James Pimm opened an oyster bar near Billingsgate in 1823, and that only the cup’s 1912 trademark and release are confirmed; it is built to be lengthened, and one part to three of lemonade is our Pimm’s Cup.

Learn more
Go further

More to explore

Frequently Asked Questions

What is the ratio for a Pimm’s Cup?

One part Pimm’s No. 1 to three parts lemonade: 50ml to 150ml in a highball. That is the serve Diageo, the owner since 1997 according to the Oxford Companion, publishes on its The Bar site. It is built over ice with cucumber, strawberry and orange in the glass and a mint sprig on top.

What kind of lemonade goes in a Pimm’s?

Clear, sparkling British lemonade, the kind sold in bottles beside other fizzy drinks. An American recipe that says lemonade means a still drink of lemon juice, sugar and water, which makes a flat, sour cup. If that is all you have, top with half soda water.

What is in Pimm’s No. 1?

A gin-based fruit cup at 25% ABV on Diageo’s shop, though LWC lists 22%. Diageo calls the recipe secret and describes caramelised orange, citrus and herbal flavours. Diageo’s The Bar and the Oxford Companion list the other numbered cups as Scotch, brandy, rum, rye and vodka; Diageo says most went in the 1970s.

Where does the Pimm’s Cup come from?

James Pimm (1798 to 1866) was a London oyster seller, the Oxford Companion says. Diageo’s The Bar says he served a gin cup in his oyster bars in the 1840s as an aid to digesting the oysters. The Oxford Companion has him opening his first oyster bar in 1823 and says only the 1912 trademark and release are confirmed.

Can I make Pimm’s in a jug?

Yes. Keep our one to three: for six, 300ml of Pimm’s and 900ml of lemonade, poured over plenty of ice with the fruit. Diageo’s The Bar says that for a jug or pitcher you keep the same 3:1 ratio. Add the lemonade at the last moment so it keeps its fizz.

Can I use ginger ale instead of lemonade?

Yes. Ginger ale makes a drier, spicier cup, which suits anyone who finds the lemonade version sweet. Keep the same one to three ratio and the same fruit. Cucumber matters more with ginger ale, because there is less citrus in the glass.

How strong is a Pimm’s Cup?

About 1.3 UK units, all from 50ml of Pimm’s No. 1 at 25% ABV, the strength on Diageo’s shop; Diageo’s recipe page counts 1.2 units a serving. The lemonade and fruit add none. UK units are ABV times millilitres divided by 1,000; the Chief Medical Officers’ guideline is no more than 14 units a week.

Sources.

Correct as of 19 October 2026.

  1. The Oxford Companion to Spirits and Cocktails (Anistatia R. Miller and Jared M. Brown), “Pimm’s Cup” (secondary source: James Pimm (1798 to 1866), first oyster bar 1823, Lombard Street by 1825; only the 1912 trademark and release confirmed; Nos. 2 to 6; Distillers Company in the 1950s; Diageo 1997).
  2. Diageo (The Bar, UK), “Pimm’s No.1 Cup, 70cl” (Diageo’s own UK shop: ABV 25%, volume 70cl; flavours of herbal botanicals, caramelised oranges and warm spices).
  3. Diageo (The Bar, UK), “Pimm’s No. 1 and Lemonade” (Diageo’s recipe: 50ml Pimm’s, 150ml lemonade, orange, cucumber, strawberry, mint; 1.2 units of alcohol per serving).
  4. Diageo (The Bar, UK), “10 interesting Pimm’s facts” (Diageo’s article: the 1840s oyster bars; 3:1 ratio, 50ml to 150ml, the same ratio for a jug; the six cups; Nos. 2 to 5 discontinued in the 1970s and No. 6 in 2021; the recipe a secret).
  5. LWC, “Pimm’s No. 1 Cup 70cl” (UK wholesaler listing: Alcohol By Volume 22%).

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